Assignment 2

+Identify an example of the “continuing curve” in

design either today or historically. Do you believe it

is a result of the “sensuous impulse”? How so? Why or why not?

Throughout design history, there is always a swing back and forth between the two opposite trends of designing for function– based on rational, logical reasoning, and designing for aesthetic.

The "sensuous impulse" always has relationship that associated with curse such as feminine, seductive, unobtrusive, emotive, mysterious, sensual and playful.It embraced and celebrated during 18th century in the Rococo and Art Neuveau movements, the sensuous impulse was seen by some as the unnecessary, frivolous embellishment of design that would function perfectly well. This can be seen in the restrained, rational and rigid approach taken during the Neo-Classical and Bauhaus movements. However, despite today’s culture of mass design and mass production, the sensuous impulse is still alive – often simplified and streamlined, curves are abundant in our everyday lives. A prime example would be the coca-cola bottle – reminiscent of a woman’s silhouette, the design employs organic shapes and a sensuous impulse to create a simple, functional object. 
Nevertheless, such sensuous impulse in design always exists, and we  can find sinuous and organic design prevail around us today. However, today we emphasis simplicity rather than complicated decoration while using the tantalizing curves.